derek larsen				
derek@larsenpro.com 	www.larsenpro.com

 Education		B.A. Design Studies; concentration Graphic Design
			Minor: Art History, GPA 3.7 Magna Cum Laude
			San Jose State University, San Jose, CA. May 2007
			
			A.A. in Arts with high honors, GPA 3.7 
			College of San Mateo, San Mateo, CA. June 2003 

Experience		2008-Present
			Lead Visual Designer
			SendMe Inc., San Francisco, CA.

			Led the visual and UI/UE direction for SendMeÕs Family of products. Responsible for crafting visual and user interface solutions 
			in both web and mobile platforms. Collaborated with product, engineering, and marketing teams to specify the creative goals of SendMe, Inc.

			Conceptualized designs using wireframes and prototypes, and transformed them into product launches. Incorporated usability and field 
			research findings into visual design to enrich user experience and efficacy.

			Accountable for on-going site redesigns and enhancements as well as creating and developing new products.
	
			2005-2007
			Graphic / Web Designer  
			Informatica Corporation, Redwood City, CA.

			Designed and produced corporate web and print materials as a member of InformaticaÕs in-house design team. Worked closely 
			with the senior web designer sketching, devising and developing web pages in HTML/CSS. Created internal web pages and microsites.

			Responsible for the creation of corporate collateral and advertising. Worked with print vendors overseeing coordination 
			and design of print materials. 

			Conceptualized and branded the 2007 annual international customer conference, creating all print and web materials. 

			2005ÐPresent
			Freelance Designer
			Larsen Productions, San Francisco, CA.

			Worked on a multitude of web and brand identity projects for a wide variety of clients. Services include,
			 but arenÕt limited to, UI/UE direction, print, web and visual design.


 Skills	Software 	Applications: Proficient in Mac OS, Microsoft Windows
			Acrobat			 ImageReady 		HTML/CSS
			Illustrator		 QuarkXpress		Microsoft Office
			Photoshop	 	 Audacity
			InDesign 		 Dreamweaver 
			
			Specialties:
			Web design, iPhone application UI design, visual design, UX design, interaction design

			Design Processes: Proficient in file preparation for web, multimedia, and print.
 					  Vector graphic, pixel art, color correction and photo repair, CD/DVD creation. 
				  	  Postcards, flyers, book covers, magazine spreads, identity design.

			Hands On: Proficient in mockup packaging and presentation, sketching ideas.
			
			Other: Strong oral and written communication skills. Detail oriented and organized.

References		Available by request